Instagram Subscriptions Model: The New Feature.
Here's the Detail 👇🏻
Instagram is one of the top social media platforms with 1 billion global active users every month. Besides the popularity, the platform constantly tries to keep up with the trending applications. Thus, it came up with the new feature, i.e. Instagram subscription models. So, what's unique about this feature? Creative Cacti is here to de-bunk it for you!
A Blessing for Content Creators, Influencers, Businesses, and More
Instagram is trying a new model where fans can access specific content (videos, stories, etc.) after a monthly subscription. The news of the trial came from the handle of the Instagram head, Adam Mosseri. They started testing this approach on specific influencers in the US (and soon in other countries, too!). These influencers include Jordan Chiles, Aliza Kelly, and Sedona Prince.
The Instagram subscription could start from $0.99 and range up to $99.99 monthly. On the platform, the paid subscribers are denoted with a purple badge beside their name. In addition, it consists of other information like the services they are subscribed to (stories, videos, etc.).
The subscription model is quite popular among platforms like OnlyFans. One of the biggest benefits of these subscriptions is income for the content creators. When someone subscribes to them, they are indirectly paying money to access their content, which further adds value. In short, they are getting a reward for their hard work!
Meanwhile, Twitter has also come up with a feature called "Super Follows", where influencers are allowed to share content with their subscribers. They introduced the feature to produce monthly revenues for the creators.
So how will it work?
Well in the USA it’s already been tested by a handful of creators and Creative Cacti subscribed to some creators for $1.99 a month!
Did I get anything out of it? I don’t think there was enough room for creators to provide value. I can see this being especially great for SERVICE based businesses but of you’re a business with just a product? This prob won’t be for you.
What's Next
This news has spread like a fire across the internet, and fans are already excited! With such a response, we think the feature will bloom among users! What do you think?